How To Choose Your Business Name Tiege Hanley VLOG 14 Starting A Business And Building A Brand. http://www.tiege.com
How to Choose Your Business Name 014
‘Tiege Hanley’ has a nice ring to it! It flows off of the tongue. So, where did the name Tiege Hanley come from?
Kelley was over at his Dad’s house when he pulled out a book. The volume was a family heirloom that has been in Kelley’s family for 11 generations, since the 1500s. Kelley opened it up, and in the cover was the name 'Tiege Hanley'. Tiege Hanley is apparently one of Kelley’s relatives but no one knows exactly who he was. The name is extremely cool, however, and Kelley couldn’t get it out of his head. Thus, the name company's name was born!
The name of your business is of utmost importance, and the decision has many considerations and implications. Do you have a product that you need to be explained in the name? Balla Powder is an example. It says what it is, so it works. Warby Parker is another name, but it doesn’t exactly say what the company does. You remember it because it’s catchy. UBER is another memorable name that can be associated with what they do.
You also need a tagline. Does your tagline explain what the company does? Simply put, a tagline defines a product or company in as few words as possible. The tagline convinces the customer that, for example, Tiege Hanley is a company of uncomplicated skin care for men. Most businesses need one, but once you penetrate the market, most people will associate your business name with the product.
What is your domain name going to be? Domain names are tougher to find currently. Do your domain research on a site like GoDaddy before naming your business and creating its tagline. A domain may be available but someone may own it. In this situation, the owner will sell it for a premium price. This situation happened with Tiege Hanley. Tiege.com was owned by someone else who sold it to Kelley for $3K.
Tiege Hanley Update
Packaging for Tiege Hanley has been determined and was decided upon by the viewers. The packaging reveal will happen soon! The website is being developed, and legal took care of contracts and agreements. The process has been exciting, and Tiege Hanley is gearing up for Spring 2016.
VLOG 015 will be a viewer Q&A, so make sure to comment under the video. If you have a question, 'spill it'. No question is 'stupid'!
Tags: How To Choose Your Business Name Tiege Hanley VLOG 14 Starting A Business And Building A Brand, skin care, men's skin, men's skin care, how to look younger, jack black, baxter of california, baxter, starting a buisness, how to, vlog, aaron marino, alpha m, grooming, grooming lounge, hair style