How to name a product or service : 3 tips to create a compelling brand name.. http://www.technopreneurtalks.com
Technopreneur Talks: Episode 2
Youtube Title: How to name a product or service : 3 tips to create a compelling brand name.
Were you ever caught in a situation/where you have a great business idea/ but you're clueless on where to start.
You have a great product or service/ and you firmly believe that this will be the next big thing.
But then you ask, "How shall I name my product?
Branding is such a broad subject. So in this episode, we will only focus on/ choosing the right name for your product.
And today, you will learn the top 3 characteristics -- pause here- of a compelling brand name.
Keep watching ...
Hi, I'm Jovel Cipriano. Welcome to Technopreneur talks TV, where every week, we will give you practical tips, ideas, and sound advice/ to help you start and grow your business.
Branding daunting task /and if not done right, it becomes a hurdle in the execution of your idea.
Creating a name with the perfect fit/ is a challenge for most us/ but it is crucial to the success of your business. Choosing a name requires an exhaustive research and usually consumes a lot of time. Just like choosing a name for your newborn baby. Unless of course you're from Cairo, smile... sound effects
Similarly, during the 1950s, there was a Swedish car magazine named "Fart." "Fart" is a Swedish word meaning "speed." Though is ok in Sweden, this would cause considerable embarrassment when the magazine goes international.
You should also consider all possible translations. Coca-Cola was first phonetically written in Chinese as ke-kou-ke-la, which means "bite the wax tadpole."
Alright, there you have it.
Did you learn anything from this episode? If you did, please don't forget to subscribe to my channel and click the like button below.
At Technopreneurtalks, we will teach you how to leverage technology and marketing better/ to help you,
1. Get more customers,
2. Keep the ones you have,
3. and Encourage everyone to buy more from you.
I'll see you next week on the next episode of Technopreneurtalks TV.
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